November 13, 2020

About Creative Industries

Today we are starting a series of articles to bring you general information about the Creative and Cultural Industries and the impact they have on us at a socio-economic level.

We cannot start this series of articles without providing a general definition of these industries, as well as a cataloguing of them. 

In a definition shared by several authors, Creative Industries comprise activities related to the creation, production and/or distribution of creative goods and services, as well as their integration into other sectors. 

According to the United Nations Educational, Scientific and Cultural Organisation (UNESCO), the international organisation that has contributed significantly to the definition and measurement of creative industries, the term refers to industries that combine the creation, production and marketing of creative content. These are typically protected by copyright and can take the form of a wide variety of goods or services from crafts to culinary arts and from ethno festivals to radio broadcasts, even different leisure concepts.

The definition closest to our vision is found in the UK Government’s approach: ‘CREATIVE INDUSTRIES’ are those industries that originate in creativity, talent and purpose through the generation and exploitation of intellectual property’.

The Creative Industries fields comprise the following areas of activity:

  • Advertising
  • Architecture
  • Arts and Art Market
  • Crafts
  • Design
  • Fashion
  • Film, Video and Photography
  • Software and Computer Games
  • Music, Visual and Performing Arts
  • Publishing
  • Television
  • Radio

At present, the above breakdown is the general view of these industries as perceived at European level and in some other highly industrialised centres. 

The concept of Creative Industries was first defined in Australia in the early 1990s, and was later taken up and popularised by the Labour government under Tony Blair.

At the European level, countries such as France, Germany, Spain and the Nordic countries are investing significant amounts in these industries, recognising the importance of these sectors. At the national level, Romania has taken important steps towards the development of these industries, initially by including these sectors in public policy documents, and subsequently by developing a national strategy to encourage companies operating in this area through a series of national and European funds and grants.

The #TransylvanianMoviePreneurs project aims to increase the competitiveness of entrepreneurship in the cultural and creative sectors, contributing both qualitatively and quantitatively to the growth of initiatives in the above mentioned areas.

#TransylvanianMoviePreneurs is an entrepreneurship education project in the field of Creative and Cultural Industries.

The promoters of this project are Civitas Foundation for Civil Society, 23 FILM and PROJECTS – Iceland.

The project is funded by EEA Grants 2014-2021, under the RO-Culture Programme by the Ministry of Culture through the Project Management Unit (PMU).