About Creative Industries – Design
The new article in the Creative Industries series looks at Design – a creative industry, comprising a host of increasingly popular sub-categories in the consumer choices.
Design is a modern branch of art history whose beginnings become visible in the 20th century, particularly in architecture, furniture, interior decoration, clothing, graphic arts and is directly linked to the German Bauhaus art movement (1919) and the modernist movement in architecture.
Design can be identified through several approaches – either as a plan and always linked to the process of designing the plan, or treated as a strategic approach to achieve a goal that operates through specifications, costs, processes in direct relation to political constraints, social, environmental constraints. There is also the idea of “approach” linked to the user and his needs or on the contrary, focused on the functions that the object (any type of object) must perform.
In recent years there has been a visible trend towards sustainability, towards protecting the environment, but also towards the support of entrepreneurs working in the environmental industries. In recent years in Romania, the visibility of entrepreneurs is on the rise, whether we are talking about interior design, clothing design, industrial design, object design, web design, graphic design, jewellery design, game design, sound design, landscape design and many other categories. “ Each of these branches have developed considerably, especially if we are talking about fashion designers or jewellers, illustrators, object/furniture designers, both at the consumer level and at their visibility in the public space (online and offline).
This industry is expanding and thanks to the extremely varied options, for example, in terms of graphic design we are talking about 8 distinct categories – visual identity design, marketing and advertising material design, interface design, publication design, packaging design, motion design, ambient graphic design and illustration.
Digitisation is directly contributing to this meteoric rise, namely the networks social networks through which designers, whose businesses also operate online (or online only), have been able to increase their output through virtual space – one example is floral design – florists – whose businesses have grown considerably in recent years through events, festivals, corporate events, but also through visibility gained online and through smart advertising campaigns.
As far as the IT industry is concerned, there is strong momentum for everything related to game- design, web design, graphic design, in line with the whole IT sector which is operating at a high.
In the case of fashion, jewellery, design objects, commercial success has increased considerably for those who have adopted the principles of sustainability and organic materials.
Last but not least, interior design continues to be one of the most successful fields, all the more so in the current context – the interest in home design in the wake of the move office in their own apartments has grown considerably. According to interior designers, the industrial trend is moving towards bars, restaurants, while nature is becoming increasingly important and present in home design (natural materials and colours).
In terms of design, whichever of the related branches we are talking about, it is essential a move towards financial education and business models, which the founders also support of the largest design fairs in Romania. Accounting, business strategy, negotiations with suppliers, marketing and communication plans, and international markets are some of the skills that a young designer has to face and master.
So, design is a creative industry that combines perhaps the most complex art, technique, science – the designer combines the functional, the ergonomic, the aesthetic and the economic to achieve the most efficient yet artistic product, and in Romania, trade fairs, events and platforms such as “Gala UAD”, “V for Vintage”, “Made in Ro”, “Igloo”, “Romanian Design Week”, “Dizainăr”, constantly showcase new young designers at the beginning of their careers.
#TransylvanianMoviePreneurs is an entrepreneurial education project in the field of Industrial Creative and Cultural Industries.
The promoters of this project are Civitas Foundation for Civil Society, 23 FILM and PROJECTS – Iceland.
The project is funded by EEA Grants 2014-2021, under the RO-Culture Programme of the Ministry of Culture through the Project Management Unit (UMP).
