About Creative Industries – Arhitecture
The next article in the Creative Industries series focuses on architecture – a field combining science and art, whose aim is to harmonise function and aesthetics in the natural environment. Architecture is a form of organising space, which until the end of the last century was considered “decoration of structure” according to John Ruskin, and then F.L. Wright redefined architecture by organically integrating structures into nature. Throughout history, architecture goes through various stages, from Classical, Baroque, Gothic to Bauhaus, Rococo, Art Nouveau, these are just some of the key points that mark evolution of architecture, in direct relation to the socio-political transformations of the time.
The theme of sustainability is also increasingly discussed in architecture, with the general opinion of many specialist architects is that of well-thought-out spaces, optimising needs, materials, and reuse of existing buildings and products. A concrete example would be “Green Furniture” (BIG & Vestre), a building designed by the architectural firm Bjarke Ingels Group for a street furniture manufacturer. This factory aims to be the greenest furniture factory in the world, located in the middle of the Norwegian forest, generating 50% fewer emissions than a typical factory. Solar panels, geothermal wells, local timber, concrete with low-carbon concrete are some of the sustainable essentials. Another example of success story is Cube Berlin, an iconic building opening in February 2020 in the centre of Berlin, becoming one of the new emerging spaces offering an ideal setting for an office building that brings into focus a number of smart elements through sustainability, digitalisation, design and comfort.
So the future of architecture is implicitly about new sustainable trends and new styles of some of which are: the importance of local materials, low consumption and housing homes (smart homes, automated systems for security, temperature, light), open spaces, industrial-style furnishings and white predominance (asymmetric shapes, absence of elements, simple lines, minimalist air), environmental awareness by reducing energy consumption. In this case there is also a local project called “Case Bune” (George Buhnici) which offers sustainable and technological solutions through professional engineers and architects who encourage sustainable living and the creation of a home in direct relation with the environment. Implicitly, this creative industry is growing rapidly with all that it entails climate change. Another sustainable trend present in Cluj-Napoca is represented by passive houses, which from an energy point of view are 9 kWh/sqm/year efficient, and each house has 15 kW photovoltaic installation.
Architecture, as a creative industry, is becoming an emerging environment for young professionals, constantly challenging them to innovate with creative ideas that combine aesthetics and functionality with solutions aimed at protecting the environment.
According to UN projects, by the year 2100 there will be 10 billion people on earth, so an even greater increase in energy. So sustainability is more important than ever – some renewable resources recommended by architects concerned about sustainable projects are: hydro, solar, wind; water efficiency; very good air quality indoor air quality; heat recovery.
This industry is becoming increasingly complex, and projects that propose solutions and viable solutions are gaining recognition, success and retention in a highly competitive market.
#TransylvanianMoviePreneurs is an entrepreneurial education project in the field of the and Cultural Industries.
The promoters of this project are Civitas Foundation for Civil Society, 23 FILM and PROJECTS – Iceland.
The project is funded by EEA Grants 2014-2021, under the RO-Culture Programme of the Ministry of Culture through the Project Management Unit (UMP).
