About Creative Industries – TV & Radio

Television and radio are the two big topics of discussion in the new article in the Creative Industries series – both are inventions of the inter-war period, but both have evolved rapidly in an extremely short time. In 1951, after the end of the war, things really started to change, and the appearance of television in people’s homes was becoming more and more present.
Moreover, the effects of television would have severe repercussions on cinema, destroying its economic independence. There was also an enormous development in radio, initially used for military purposes and naval transport, and this rapid spread of information throughout the world – a branch in which information, education and entertainment were the main task. In Romania, television was inaugurated on 31 December 1956, also known as Romanian Television, and this innovation of the time also came with the essential role of serving  public service and had obligations in terms of informing and educating citizens. 

Also, at the same time, Romanian Television would merge with Radio Romania, forming the institution called Radioteleviziunea Română.

At present, viewers over 55 years of age make up the majority of the audience of Romania’s main TV channels, which are largely considered to be ageing. In 2017, the average viewing time was 6.4 hours per day for the urban population over 18, according to the “Media Fact Book” study conducted by Initiative Romania, the highest daily TV consumption in Central and Eastern Europe, but not for the young segment.

There is implicitly an easy-to-anticipate migration, including of popular TV presenters (e.g.
Andi Moisescu, George Buhnici), which in addition to the increasingly limited implications in the world of TV (or quitting altogether), are becoming increasingly active in all things digital platforms.
But still, both television and radio are means of expression in a and transformation – there are still a few relatively anchored TVs today, trying to keep up with all the changes we’re going through. Radio is also undergoing major transformations, facing the great challenges of the digital age and dedicated digital platforms, which are coming on strongly behind.
There is still interest in less explored areas in TV and radio, especially in terms of bringing innovative news models or other current forms of media to the Romanian market entertainment – a classic example being reality shows which have maintained this real success over the years, especially in the adventure/survivor area. 

#TransylvanianMoviePreneurs is an entrepreneurial education project in the field of Creative and Cultural Industries.